Transforming Better House: Amazon PPC Agency Boosts Orders with Listing Optimization

Home / Case Study / Better House Experienced a Remarkable Turnaround In Monthly Orders

From Struggle to Success:
How Better House Grew Exponentially in Just 2 Months with AMZ TITAN

Keyword Research
Listing Optimization
Targeted PPC Campaigns

Better House, a kitchen essentials brand, struggled to achieve profitable sales despite eight months of dedicated effort. Stuck in a rut with stagnant sales of 50-60 orders per month, they faced mounting losses and alarmingly high advertising costs. Their Total Advertising Cost of Sale (TACOS) sat at a staggering 35%, and their Advertising Cost of Sale (ACOS) reached an alarming 55%. Desperate for a solution, Better House sought AMZ TITAN’s expertise to transform their Amazon performance.

“After months of toil, our sales remained lacklustre, and our advertising costs were draining our resources. AMZ TITAN’s intervention was a game-changer, helping us achieve remarkable growth!”

Aka Amanda

Client

Problem Statement

Better House offered a range of well-made kitchen utensils, but their listings lacked the critical elements needed to compete effectively on Amazon. Unoptimized listings with a dearth of high-volume keywords hindered their organic ranking, making it difficult for potential customers to discover their products. The lack of compelling product descriptions and engaging visuals further limited their ability to convert interested browsers into paying customers.

Industry:

Home & Kitchen

Location:

Amazon – USA

Services Used:

Listing Optimization
Keyword Research & Integration
Enhanced Product Images & Descriptions
A+ Content Creation
Targeted PPC Campaigns

Goals and Objectives

Achieving a Multi-pronged Approach:

We aimed to significantly increase overall sales volume, boosting them beyond the initial 60 orders per month. To achieve this, we targeted a two-fold strategy: improving organic ranking through strategic keyword optimization to enhance product discoverability and optimizing product listings with compelling descriptions and visuals to convert interested browsers into paying customers. Additionally, reducing advertising costs was crucial. By lowering TACOS and ACOS, we aimed to make their advertising efforts more profitable. Ultimately, the goal was to drive sustainable sales growth through a combination of these organic and paid advertising efforts.

01/

Optimized listings with high-volume keywords for better ranking and visibility.

02/

Created compelling descriptions & high-quality images to showcase product features.

03/

Developed engaging A+ content highlighting features, testimonials, and brand story for higher conversions.

04/

Launched targeted PPC campaigns using high-performing keywords & competitor products to drive qualified traffic.

Solution

A Remarkable Turnaround in Just Two Months with AMZ TITAN:

AMZ TITAN’s strategic intervention proved instrumental in revitalizing Better House’s Amazon performance. In just two months, Better House experienced a remarkable turnaround. Monthly orders surged from stagnation to over 240 units, signalling significant growth. Optimized PPC campaigns led to a substantial reduction in ACOS to 20.12% and TACOS to 11.5%, significantly improving profitability. This case study exemplifies the transformative impact of effective Amazon marketing strategies, offering valuable insights for sellers seeking to achieve success in the competitive e-commerce landscape.