Home / Case Study / How AMZ TITAN Revived Triswim’s Amazon Presence

Revived Triswim’s Amazon:
Overcoming Low Sales and High Advertising Costs on Amazon

  • SEO
  • Product Images
  • Research & Integration
  • EBC
  • PPC

Triswim, a brand dedicated to providing high-quality athlete’s care products, approached AMZ TITAN facing a common challenge for new Amazon sellers: low sales and high advertising costs. Their daily orders stagnated at a modest 10-15, and their Advertising Cost of Sale (ACOS) sat at a concerning 19.5%. Unoptimized listings with basic product images, limited keyword usage, and a lack of brand storytelling further hampered their visibility and conversion rates.

“AMZ TITAN’s expertise completely transformed our Amazon presence. We’ve seen a dramatic increase in organic and PPC orders, and our ACOS has significantly decreased. We’re thrilled with the results!”

Karen Allard

  • Client

Problem Statement

Triswim boasted top-of-the-line products specifically formulated for swimmers and athletes, their Amazon listings failed to effectively communicate their value proposition to their target audience. Basic, single-product images didn’t do justice to the features and benefits, and the absence of relevant keywords limited their discoverability in search results. Additionally, the lack of a compelling brand story on their listings prevented them from establishing a connection with potential customers and building trust.

Industry:

Health & Beauty

Location:

Amazon – USA

Services Used:

  • Listing Optimization
  • Enhanced Product Images
  • Backend Keyword Research
  • A+ Content Creation
  • Sponsored Brand Ads
  • Sponsored Product Ads
  • Sponsored Display Ads
  • Goals and Objectives

Optimized Listings and Strategic Advertising:

Triswim aimed to reduce ACOS and TACOS, boost sales, and elevate brand visibility by optimizing listings, driving more traffic, and positioning Triswim as the go-to brand for athletes and swimmers on Amazon.

01/

Listing Optimization: Product titles, descriptions, and bullet points were optimized with relevant keywords to improve search ranking and product clarity.

02/

Enhanced Product Images: High-quality, multi-angle product images were created to showcase the products’ features and benefits appealingly.

03/

Backend Keyword Research & Integration: Extensive research identified relevant search terms that targeted Triswim’s ideal audience and were strategically incorporated into the backend keywords section.

04/

A+ Content Creation: Engaging A+ content was developed, highlighting brand story, product benefits, and customer testimonials to boost conversion rates.

05/

Targeted Ad Campaigns: Sponsored Brand, Sponsored Product, and Sponsored Display campaigns were launched, targeting specific products and relevant keywords to drive qualified traffic.

06/

Reader Engagement: AMZ TITAN provided strategies to help Maria connect with her audience through various platforms.

  • Solution

Optimize Triswim’s Amazon Presence and Drive Sales:

AMZ TITAN devised a comprehensive solution to address Triswim’s challenges head-on. By meticulously optimizing their Amazon listings, we enhanced product images and enriched backend search terms, elevating brand visibility and product discoverability. Our strategic implementation of targeted PPC campaigns, including sponsored brands and products, drove increased traffic and boosted sales. The outcome? Daily orders surged from a mere 10-15 to over 200+ orders a day, with ACOS slashed to 11.5% and TACOS dropping to 3.86%. This transformation positioned Triswim as the top choice for athletes and swimmers on Amazon, showcasing our ability to deliver tangible results and drive substantial growth for our clients.

Tech Stack Used:

Helium 10

Helium 10

Jungle Scout

Jungle Scout

AMZScout

Viral Launch

SellerApp

Better House Experienced a Remarkable Turnaround In Monthly Orders
Better House Experienced a Remarkable Turnaround In Monthly Orders

Better House, a kitchen essentials brand, struggled to achieve profitable sales despite eight months of dedicated effort.…...

Read Now
Healing Your Wounded Inner Child
Healing Your Wounded Inner Child

The fiercely competitive world of self-publishing is littered with aspiring authors vying for the coveted Amazon KDP…...

Read Now

Accelerate Your Amazon Success
Journey with AMZ Titan

Get a Quote Schedule a Free Consultation