Revamping A Grocery Product Launch on Amazon

Objective:

The primary goal was to increase the sales and visibility of the newly launched product on Amazon. The focus was on enhancing the quality of images, optimizing the listing content, and implementing a targeted PPC campaign.

Actions Taken:

1. Product Listing Optimization:
   • Updated the product title, bullet points, and description with relevant keywords to enhance search visibility.
   • Reorganize the listing content to highlight key product features and benefits for a more compelling sales pitch.
2. Image Enhancement:
   • Replace existing product images with high-quality, visually appealing photos.
   • I added lifestyle images and infographics to showcase the product’s uses and advantages.
3. PPC Campaign:
   • Launched a targeted pay-per-click (PPC) campaign to increase product visibility and attract relevant traffic.
   • Regularly monitored campaign performance and adjusted bids and targeting for optimal results.

Results:

1. Sales and Orders:
   • Within the first 30 days of implementing the changes, the product generated $6,411.19 in sales and received 248 orders through PPC.
2. Advertising Spend:
   1. The PPC campaign resulted in a total spend of $999.75, providing a strong return on investment.
      ACOS: Achieved an ACOS of 15.59%, indicating effective ad spending and profitability.

Conclusion:

The strategic combination of product listing optimization, image enhancement, and a targeted PPC campaign significantly boosted the product’s sales and orders. This approach led to increased visibility and engagement, ultimately resulting in substantial growth in the product’s performance on Amazon.