Case Studies

Case Study (Home & Kitchen):
Elevating PPC Performance and Brand Growth through Strategic Amazon Advertising and Brand Management

Stats Counter Section

$0 PPC sales (August)

0% ROAS

Client Overview:

Our client, an Amazon-based brand, approached us in June with a clear challenge: to improve their PPC (Pay-Per-Click) performance and achieve scalable growth. At the time, they were generating $2,284 in sales from PPC campaigns with a ROAS (Return on Ad Spend) of 3.8. The brand was seeking to increase both sales and profitability while optimizing their ad spend and improving overall brand visibility on Amazon.

Project Timeline:

June (Pre-Optimization):
- PPC Sales: $2,284
- ROAS: 3.8
- Challenges: Limited keyword targeting, underperforming ads, and lackluster product listings and A+ content.
July (First Month of Optimization):
- PPC Sales: $6,265
- ROAS: 4.95
- Actions: Implemented aggressive ad optimization, improved creatives, and introduced advanced ad types such as ASIN defensive ads and brand video ads.
August:
- PPC Sales: $8,702
- ROAS: 4.65
- Continued refining strategy with targeted keyword optimization, balancing budgets, and launching Amazon Posts for additional free traffic.
September (Goal):
- Target PPC Sales: $10,000
- Target ROAS: 5+
- Strategy: Further enhance ad targeting and fine-tune campaigns for high profitability.

Challenges Identified:

Ineffective Ad Strategy: The initial campaign was not fully utilizing Amazon’s advanced ad types and keyword strategies, limiting sales potential and efficiency.
Unoptimized Product Listings: Product listings lacked the necessary engagement and appeal to maximize conversion rates, leading to underperformance in both organic and PPC-driven traffic.
Missed Keyword Opportunities: The brand was not targeting relevant keywords that could boost visibility and sales, leaving significant growth potential untapped.

Strategic Solutions Implemented:

Listing Optimization:
- Images and A+ Content: Reworked product images to make them more visually engaging and informative, along with enhancing A+ content. This led to improved conversion rates as customers were more inclined to purchase based on clear product benefits and visuals.
- Buyer-Centric Content: Crafted product descriptions and content aimed at addressing buyer pain points, enhancing trust, and encouraging purchases.
Advanced Advertising Tactics:
- ASIN Defensive Ads: Implemented a strategy to protect top-performing ASINs by targeting our own listings, preventing competitors from stealing traffic.
- New Keyword Targeting: Conducted in-depth keyword research to identify high-performing search terms the client had previously overlooked. This led to increased visibility in search results and higher ad engagement.
- Brand and Video Ads: Launched video ads showcasing product features in a compelling way, creating a more engaging customer experience and increasing click-through rates.
Amazon Post and Store Follower Growth:
- Free Traffic through Amazon Posts: Leveraged Amazon Post, an underutilized feature, to generate free traffic to product listings and increase brand visibility.
- Building Store Followers: Focused on growing the brand’s Amazon Store followers, which contributes to a long-term loyal customer base and more effective remarketing efforts.
Campaign Optimization & Budget Balancing:
- Bid Adjustments: Fine-tuned bids to focus on profitable keywords while lowering bids on underperforming ones. This resulted in an overall more cost-effective campaign.
- Negative Targeting: Applied negative keyword targeting to filter out irrelevant searches and clicks, thereby improving ROAS and ensuring the ad spend was directed toward the right audience.
Data-Driven Budget Allocation:
- Continuously monitored campaign performance, reallocating the budget to the best-performing ads and campaigns while cutting off spending on underperforming ones, leading to higher returns.

Results Achieved:

July: Sales from PPC surged to $6,265, a 174% increase from June, with ROAS improving to 4.95. The increased efficiency in ad targeting and listing optimization significantly boosted sales performance.

August: PPC sales grew further to $8,702, achieving consistent growth while maintaining a strong ROAS of 4.65. This continued growth was driven by optimizing ads, launching video campaigns, and using Amazon Post for free traffic.

September Goal: The brand is on track to achieve $10,000 in PPC sales, maintaining a 5+ ROAS by the end of September through a more refined and cost-effective marketing approach.

Future Outlook: The brand’s consistent growth trajectory indicates strong market potential. By focusing on increasing ad efficiency and expanding keyword dominance, we are confident in achieving over $50,000 in PPC sales by the end of the year. Key strategic priorities moving forward include:

Further optimizing video ad content and A/B testing for better conversion rates.
Expanding ASIN targeting to dominate niche markets.
Maximizing free traffic sources such as Amazon Posts and Store engagement to drive cost-effective growth.

Conclusion:

Through a data-driven and creative approach, we have been able to significantly elevate the client’s PPC sales, surpass their performance goals, and create a more profitable advertising strategy. As we continue optimizing and scaling the campaigns, the focus will remain on cost-efficiency, expanding market share, and achieving long-term brand growth on Amazon.

Premium Services Section